About Us
From Blytheville to Blythe
Alexis Cox and Elizabeth Poynter have been friends for decades. They spent their childhood in Blytheville, AR dreaming of opening their own clothing boutique. Their college and post-grad years were spent shopping with one another on trips. So, as their kids became older, the pair finally decided to follow their dreams in opening Blythe. Combining Elizabeth’s 10+ years of retail experience and boss babe qualities and Alexis’ warm nature and love for her Fayetteville, AR community, the pair opened their doors in 2021.